Babson Diagnostics (BetterWay)

Babson Diagnostics is a healthcare technology company founded in 2017 and based in Austin, TX, focused on making routine blood testing friendly, convenient, and affordable. Their primary consumer offering, BetterWay, launched in May 2024, enables fingertip-based capillary blood collection requiring only about one-tenth of the blood needed for traditional venous draws. BetterWay uses the FDA-cleared BD MiniDraw™ Capillary Blood Collection System and is available in retail pharmacy settings, with plans to expand into ambulatory care across the United States. Babson has strategic partnerships with Becton, Dickinson and Company and Siemens Healthineers, and collaborates with Orchard Software for laboratory information management.